THE SKETCH BEHIND ESQUISSER

About Esquisser Studio 

2015. The small room. 

Just a blank page, and a stubborn kind of passion. No team, no office, no plan. Just Syeeda Shagufta Naz, sketching fast, designing for Pakistani brands before most of them knew they needed a designer.

Textile, fashion, and graphic art weren't an easy world to break into back then. Every conversation was a small battle, convincing companies that design was not a luxury but a necessity. But challenges never scared her. They sharpened her.

Six months in, everything changed.

By late 2016, the work outgrew the room. She needed a team, and it became something unexpected. Every person who joined was a woman. Talented, resourceful, juggling babies and homes and deadlines, often unable to travel, always able to deliver.

They were never in the same office. They were always on the same page.

Earlier years. Learning the trade.

Before Esquisser had a name, there was the work that built the instinct for it. Early in her career, she helped move a company that had only ever known plain hospitality linen into printed bedding for international markets. That shift led somewhere unexpected: Heimtextil 2014, where three of their designs were selected to stand on a global stage. It was proof, early on, that a sketch from Pakistan could hold its own anywhere in the world.  

2020. A new chapter alongside the studio. 

Five years in, Esquisser was no longer a question mark. It was proven. So she added another challenge on top of it: an MBA in Media Management and Marketing, studying late into the night after full days of design work and client calls. Growing a studio and starting a postgraduate degree in the same season wasn't balance. It was discipline. 

The growing years. Clients, fairs, the world widening. 

Esquisser's name started appearing in rooms it had no business being in yet, at least not according to the old rules. International clients came on board. Trade fairs followed, across Germany, New York, and Hong Kong. Each one a reminder that the small room in 2015 had quietly become a global address. 

Alongside the studio. A second creative home. 

While Esquisser grew, she also stepped into a Creative Lead role in Pakistan's textile export industry, where thirteen years of experience in product design, branding, and international trade came together under one roof. It wasn't a separation from Esquisser. It was the same craft, practiced at a different scale. 

About that name.

Most people hear Esquisser and stop at the French. To sketch. A clean word for a clean idea.

But names like this rarely arrive by accident. Stay with it a moment longer and the word starts to unfold. Somewhere in its middle, two letters sit quietly, doing more work than they let on. Not every detail in a story needs an explanation. Some are simply left for the right person to notice. If you've found it, you already understand something about her that no description ever could.

What we do.

Bedding and textile design. Apparel and fashion. Scarves and wraps. Graphic art and illustration. Themed collections. Brand identity. 

Where we are now

By 2026, a small room had become an international studio, rooted in Pakistan, reaching into the UK. East meets West in every sketch.